Alexa Martinez is an Associate Design Director at Instrument. Her expertise lies in creating beautiful, meaningful, product design with a high aptitude for visual craft, UX strategy, and rapid prototyping. She is well-versed in e-commerce and editorial experiences for both web and app. She believes the magic happens when working closely with engineers and other partners on a daily basis.
* Pronouns are she/her/hers.
Instrument
Digital Design Agency
Associate Design Director
2020+
Nike
Global Digital Design
Senior Designer
2015–2017
Elephant
Agency of record for Apple, Inc.
Senior Designer
2015–2017
Carrot Creative
Now known as Virtue (VICE)
Design Intern
2013—2014
RIT
Summa Cum Laude ‘15
New Media Design
2010–2015
RIT Women’s Soccer Alum
RIT Outstanding Undergraduate Scholar
RIT A. Stephen Wells Leadership Award Recipient