Alexa Martinez is an Associate Design Director at Instrument. Her expertise lies in creating beautiful, meaningful, product design with a high aptitude for visual craft, UX strategy, and rapid prototyping. She is well-versed in e-commerce and editorial experiences for both web and app. She believes the magic happens when working closely with engineers and other partners on a daily basis. 

* Pronouns are she/her/hers.

Instrument
Digital Design Agency
Associate Design Director

2020+

Nike
Global Digital Design
Senior Designer

2015–2017

Elephant
Agency of record for Apple, Inc.
Senior Designer

2015–2017

Carrot Creative
Now known as Virtue (VICE)
Design Intern

2013—2014

RIT
Summa Cum Laude ‘15
New Media Design

2010–2015

RIT Women’s Soccer Alum
RIT Outstanding Undergraduate Scholar
RIT A. Stephen Wells Leadership Award Recipient

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